Magenta Advantage is the loyalty program of Deutsche Telekom. Via the MyMagenta app, customers are offered special deals and campaigns, as well as Telekom offers. Deutsche Telekom can thus provide even more value to its customers, the customers get attractive benefits, and the partner companies gain access to a huge customer base. During the session, a representative from premium audio entertainment subscription service Podimo talks about its campaign and experiences.

Started at Deutsche Telekom AG in 2012 as a Management Trainee in the board of the CEO. Worked on M2M IOT automotive big deals, being responsible for B2B2C IOT Productdevelopment and Execution. Since 2018 focusing on Partnering and Business Development with expert experience on scale up incorporation, G2M Strategies and now leading the B2C focussed Magenta Advantage Project. 

Ivelina Yanakieva 2023

Ivelina Yanakieva 

Lead Magenta Advantage, Group Partnering & Devices, Deutsche Telekom AG

Juan Galiardo is Global Head of Markets for Podimo, Europe’s fastest growing podcast and audiobook subscription service, and has spent the past year leading Podimo Spain’s team through a period of accelerated growth. Galiardo hails from Uber, where he held the position of head of the company's Mobility business in Spain for 4 and a half years. 

Ivelina Yanakieva

Sessions where Ivelina Yanakieva takes part

Magenta Advantage