Magenta Advantage

Magenta Advantage is the loyalty program of Deutsche Telekom. Via the MyMagenta app, customers are offered special deals and campaigns, as well as Telekom offers. Deutsche Telekom can thus provide even more value to its customers, the customers get attractive benefits, and the partner companies gain access to a huge customer base. During the session, a representative from premium audio entertainment subscription service Podimo talks about its campaign and experiences.