IoT connectivity is not a commodity for demanding automotive and industrial use cases – it directly impacts product success and customer experience.
Today’s models force customers to choose between simplicity vs. quality. This is creating operational complexity vs. business risk.
Deutsche Telekom IoT and SoftBank address this gap with a joint, accountable model: one contract, one platform, local-quality outcomes without compromise.
Europe and Japan serve as anchor markets, with global scalability enabled via Bridge Alliance and a strong partner ecosystem.
Local where it matters. Global where it counts.

Deutsche Telekom IoT and SoftBank offer a unified platform for high-quality, scalable IoT connectivity – combining local expertise with global reach for automotive and industrial sectors, without compromise.

Benjamin Bastians is the Chief Commercial Officer (CCO) of Deutsche Telekom IoT, where he leads IoT sales across Europe and the Asia-Pacific (APAC) region. He is spearheading the global expansion of Deutsche Telekom IoT and holds full profit and loss (P&L) responsibility, driving strategic growth and shaping the company’s international market presence.

Bastians Benjamin Deutsche Telekom IoT GmbH-2026-02-02 085804

Benjamin Bastians

Chief Commercial Officer, Deutsche Telekom IoT

Hiroya Kudo is Senior Director of IoT Business at SoftBank Corp. He has led global new business initiatives. He currently oversees strategy, new business planning, and strategic partnerships in the IoT domain, driving innovation through ecosystem development and international collaboration.

Hiroya

Hiroya Kudo

Senior Director IoT Platform Division, SoftBank

Hiroya Kudo

Sessions where Hiroya Kudo takes part

Global IoT aggregation without compromise: one contract, one platform, local quality