Our vision is to create one coherent and rewarding conversation for each customer across all touchpoints during the customer lifecycle. We enable digital empathy through AI-driven individualization and human-centered design with a strong focus on trust and transparency. Our award-winning Frag Magenta is a key driver towards our one conversation vision whereby users talk to it, hands-free, in our Mein Magenta App. Join to hear an overview of our innovation programme ‘One Conversation’, followed by two exchanges on our digital assistant Frag Magenta and the relevance of trust in and around AI.

Jan Hofmann is Top Program Lead for Artificial Intelligence / Digital Processes in Technology & Innovation at Deutsche Telekom. In this role, he is responsible for the development and operation of products driving DT’s digital transformation, with a strong focus on AI (innovation program “One Conversation”). Jan joined DT in 2008 with a first tenure at Group Strategy. In 2012, he became Head of Video Advertising at subsidiary InteractiveMedia, where in 2014 he moved on to set up a product department as VP Product. Before joining DT, Jan worked with a startup, Daimler, and Deutsche Bank. He studied physics and product design, and holds a PhD in human computer interaction.

Dr. Jan Hofmann 2022

Dr. Jan Hofmann

VP and Program Lead AI Deutsche Telekom AG

Professor Dr. Caja Thimm is Professor of Media Studies and Intermediality at the University of Bonn and heads the Media StudieS department there. She has been researching for many years on online media - especially on social networks such as Facebook or Twitter, on mobile communications or digital democracy. Her main areas of research include sociality on the Internet, political communication, corporate communications and digital ethics.

Prof. Dr. Caja Thimm 2021

Prof. Dr. Caja Thimm

Professor for Media Studies and Intermedialit University of Bonn

Jan Frederik Morgenthal is Head of Digital Service for Deutsche Telekom Germany. He leads several nimble, agile teams building cutting-edge tech products such as chat-, voice-& callbots, and drives the development for conversational touchpoints such as IVR, live-chat, messaging (SMS, What’s App) and social media.Before that Jan was the Chief Product Owner for Conversational AI at Deutsche Telekom and prior that worked in a digital boutique consultancy in Germany and South Korea. He holds a Master in Management Information Systems. 

Jan Frederik Morgenthal 2021

Jan Frederik Morgenthal

Head of Digital Service Deutsche Telekom AG

Dr. Jan Hofmann

Sessions where Dr. Jan Hofmann takes part

Turning customers into fans - with AI you trust