Turning customers into fans - with AI you trust

Our vision is to create one coherent and rewarding conversation for each customer across all touchpoints during the customer lifecycle. We enable digital empathy through AI-driven individualization and human-centered design with a strong focus on trust and transparency. Our award-winning Frag Magenta is a key driver towards our one conversation vision whereby users talk to it, hands-free, in our Mein Magenta App. Join to hear an overview of our innovation programme ‘One Conversation’, followed by two exchanges on our digital assistant Frag Magenta and the relevance of trust in and around AI.