As AI transforms industries and offers environmental benefits, it also raises concerns over its energy use and resource demands. The call for "Green AI" is more urgent than ever. In this session, we'll explore the state of Green AI in 2025, amid evolving regulations and political shifts. Telekom's Green AI principles, launched in 2024, guide sustainable development. Experts from Telekom, Intel, and IBM will discuss AI's impact, efficiency innovations, and challenges in adopting Green AI practices. Join us to learn how industries can balance AI's potential with sustainability in a rapidly changing world.

As AI's environmental impact grows, the call for Green AI is louder than ever. In response, Telekom introduced Green AI principles in 2024.

Ahmed is currently the VP Group Technology Strategy at Deutsche Telekom, overseeing end-to-end network strategy and leading Data and AI in networks besides special projects focused on converged "network and security" products & services, Wi-Fi sensing and AI for Networks. With over 25 years of experience in the telecommunications industry, he has held various roles spanning strategy, network architecture, solution design, technology investments prioritization, AI and product development.
Obtained his Electronics and communications Bachelor in 2000 and finished his MBA in 2011 from Heinrich-Heine University in Düsseldorf.

Ahmed Hafez 2025

Ahmed Hafez

VP Group Technology Strategy, Deutsche Telekom AG

Melanie Kubin-Hardewig is Vice President, Group Corporate Responsibility at Deutsche Telekom. She is responsible for the group-wide design and execution of Deutsche Telekom’s Corporate Responsibility Strategy. This covers a wide range of from environmental to social aspects, including sustainable supply chains and finance as well as the development of DT’s targets and KPIs. She also leads DT’s top sustainability initiatives.

Melanie Kubin-Hardewig 2025

Melanie Kubin-Hardewig

Vice President, Group Corporate Responsibility, Deutsche Telekom AG

Eoin is CTO and IBM Industry Lead for Telecoms, Media and Entertainment a 1B+ dollar P&L, delivering technology, products and solutions to CSPs, MSPs, Media and entertainment companies. Eoin is a telecom industry veteran with nearly 30 years of telco industry experience. In over 10 years in IBM, Coughlan has led roles such as Head of Telecom Analytics to Global Industry CTO. Prior to IBM, Coughlan worked in Ericsson Ireland, UK and Sweden across 12+ years.

Eoin Coughlan 2025

Eoin Coughlan

Saima Ansari is the CR Segment Lead at Deutsche Telekom, responsible for driving sustainability and innovation across the Technology & Innovation board area. With a strong passion for sustainability and a commitment to leveraging technology for environmental impact, Saima leads cross-functional teams to advance Deutsche Telekom’s climate goals. She spearheads initiatives across architecture, engineering, and group strategy units, focusing on improving energy efficiency in mobile and fixed network infrastructure while embracing circularity principles. 
In addition, she plays a key role in addressing industry-wide sustainability challenges, leading projects like Green Future Networks at the NGMN Alliance. Saima holds a Bachelor’s degree in Electrical and Electronics Engineering from India and a master’s degree in Lasers and Photonics from Germany.

Saima Ansari 2025

Saima Ansari

CR Segment Lead, Technology & Innovation Board Area, Deutsche Telekom AG

Cristina Rodriguez is Vice President in Intel's Network & Edge Group and General Manager of the Communication Solutions Group, where she drives Intel's strategy to deliver innovative solutions across wireline, wireless, media, and enterprise networks to empower customers to build future networks and accelerate innovations across 5G & 6G, AI, edge and cloud computing.

Cristina Rodriguez 2025

Cristina Rodriguez

Vice President, Network & Edge Group, Intel

Eoin Coughlan

Sessions where Eoin Coughlan takes part

Artificial Intelligence, Real Sustainability: The Road to Green AI in 2025