Dr. Adrian Reisch is a Partner at EY Consulting, where he leads transformation and innovation initiatives at the intersection of industry, artificial intelligence, and automation. His work focuses on Physical AI, industrial robotics, platform strategies, and Robotics as a Service business models, as well as the strategic scaling of digital and physical technologies. He advises leading industrial companies on future proof operating models, industrial AI ecosystems, and the transformation of end to end value chains. Adrian is the initiator and driving force behind the European Industrials AI Innovation Hub and is a frequent speaker at conferences and executive forums on Physical AI, industrial AI, and sustainable competitiveness.