Daan Roosegaarde

‘Prototyping the World of Tomorrow’: Dutch artist and innovator Daan Roosegaarde highlights his innovative practice of merging people, technology, and space to create a future-proof world. Virtual floods, smart highways, and smog-sucking towers; Daan brings technology to life to explore the social role of design in our world and activate solutions to improve life in urban environments. For this vision of a better future, he exemplifies the importance of “Schoonheid” (a Dutch word meaning both beauty and cleanliness) as our new shared value.